John Gapper's blog : Google Voice, the company's new free phone service in the US (you cannot yet use it in other parts of the world) is a smart service that deserves to succeed. It does, however, place Google in a tricky position.
Google has come up with a clever way of circumventing the barrier to using Skype or other free services on phones. Instead of you dialing out, Google Voice calls your number and simultaneously connects you with the one you want, like an automated assistant. You either enter the number you want on a computer or you dial up the Google Voice number, enter the one you want to dial, and it connects you. There are some bells and whistles, including automated transcription of voicemail.
I have tried out Google Voice in beta and, although the service sounds complicated, it works smoothly and is a neat way of calling people in the US free, and those in other countries cheaply.
The killer application would be to be able to use Google Voice on a mobile phone, and avoid using minutes from your monthly plan. Accordingly, Google submitted a Google Voice app to Apple for the iPhone, but Apple is not co-operating. Google claims that Apple rejected its Google Voice application, while Apple insists that it is considering it. The affair is being investigated by Federal Communications Commission.
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Friday, September 25, 2009
One Rule for Google
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